We are a megaphone

for all the great things
happening in the Paso del
Norte Region

WE DO

PUBLIC RELATIONS

  • Strategic guidance which is bilingual and bicultural beyond paper
  • Crisis management and communications plan development
  • News releases and media advisories, including video media kits
  • Story pitches to local, state and national media
  • Guest editorials

WE DO

GRAPHIC DESIGN

  • Moodboard and storyboarding
  • Branding and rebranding
  • Style guide creation and implementation
  • Printed materials, from business cards to billboard vinyls
  • Motion graphics

WE DO

SOCIAL MEDIA

  • Social media strategy development and implementation
  • Platform-optimized content creation
  • Advertising management
  • Newsletter creation and deployment
  • Regular reports and spending analysis

WE DO

PUBLIC INVOLVEMENT

  • Grassroots efforts and outreach
  • Production of printed meeting exhibits, signage, and video
  • Proprietary virtual public meeting software which accommodates live in-person interactions
  • Blending strict adherence to NEPA guidelines with leading edge tactics to create PIPs which are both compliant and meaningful
  • DBE and HUB certified vendor

WE DO

VIDEOGRAPHY & PHOTOGRAPHY

  • High-quality photos and videos for traditional and social media
  • Original content development
  • Production (scripting, casting, voiceovers, and more)
  • Multi-camera livestreaming
  • Editing

WE DO

QUALITATIVE RESEARCH

  • In-person and virtual bilingual mediation of focus groups
  • Participant recruitment for focus groups and research studies
  • Qualitative interviews
  • Survey development and deployment
  • Outcomes report of key findings and insights from research studies

WE DO

MARKETING

  • Strategy planning for digital and traditional media
  • Audience segmentation and targeted reach based on market analysis and insights
  • Media buying and placement with cross-channel optimization
  • Campaign content development, execution, and support
  • Reporting & Analysis

CERTIFICATIONS

dbe
nism
hub
asc

CONTACT

Barracuda Public Relations
info@barracudapr.com
915.861.0446

2531½ East Yandell Drive
El Paso, Texas 79903

Barracuda