Job Title: PR Specialist

Barracuda Public Relations is hiring a PR Specialist. The PR Specialist will oversee public-facing communications for clients to increase awareness of and grow a client’s brand through press releases, social media management, project management, blog pieces and more. Interested applicants should send their resumes and portfolios to info@barracudapr.com.

Supervisory Responsibilities:

• Recruits, interviews, and trains new staff on each client project.
• Oversees the daily workflow of each client’s projects and social media account.
• Performs other related duties as assigned.

Duties/Responsibilities:

• Draft comms plan for client to determine scope of project and manage client expectations.
• Draft press releases, pitches, etc., as needed.
• Creates content for a variety of media, including feature articles, blogs, social media captions, etc.
• Keep consistency across all brand communications.
• Build relationships with media contacts, social media influencers and more and pitch stories regularly.
• Manage media requests quickly and efficiently.
• Track media coverage to measure effectiveness of efforts.
• Organize and schedule events for clients as needed.
• Attend weekly meetings with each client to stay apprised of client events and news.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Knowledge of AP Style.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelor’s degree in communications, journalism, public relations, marketing, or related field
• 3-4 years of experience in journalism, public relations or corporate communications
• Proven experience/understanding in or of developing, implementing, and executing effective public relations campaigns

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Must be able to walk prolonged distances for occasional blockwalking.