Barracuda Public Relations is executing a fully bilingual public relations, social media and community engagement campaign on behalf of the Texas Department of Transportation to make sure El Pasoans and Juarenses are aware of and engaged in the I-10 Connect project’s impacts. Barracuda’s program of services for this project includes media relations on both sides of the border, a weekly bilingual newsletter, social media and text message traffic alerts. Barracuda also manages a speakers bureau for the project, hosts monthly community meetings and undertakes targeted social media advertising.