Introducing new brands to El Paso is one of Barracuda’s founding missions. And it’s hard to imagine a brand more loved by El Pasoans than Alamo Drafthouse Cinema. It’s also hard to imagine a brand that has shown more love for El Paso than Alamo! What started as a media blitz surrounding the opening of their first movie house in Far West Texas, has developed into a years-long partnership including celebrity interviews, an homage to Selena, Dia de los Muertos altars and plans for introducing Alamo Drafthouse Cinema East El Paso.