When national companies come to El Paso, their introduction to the community must simultaneously live up to their well-established brands while speaking directly to the uniqueness of the El Paso community
Such was the case with Alamo Drafthouse Cinema Montecillo.
Alamo opted for a Hollywood-style foundation ceremony complete with red carpet and wet cement blocks for our dignitaries to make their “impression” on this landmark cinema. Barracuda continued to leverage the community’s excitement while burnishing Alamo’s brand through hard-hat tours for dignitaries, media events, live interviews and a blow-out bash when the doors officially opened to the public.
Barracuda continues to serve Alamo Drafthouse Cinema Montecillo as its local public relations firm. In that capacity, we earn media coverage for Alamo’s signature line-up of programming and manage many of the special events for which Alamo is known around the country.