The El Paso Streetcar Project is a lot more than just steel rails and electric wires. It’s an important component of El Paso’s urban renaissance and part of the city’s holistic, long-standing commitment to becoming the least automobile dependent city in the Southwest. While the long-term impact will be immeasurable, the near-term impact on businesses, residents and commuters will be significant and often inconvenient. The Camino Real Regional Mobility Authority called upon Barracuda Public Relations to lead communication efforts for every aspect of constructing the $97 million, 4.8 mile project which traverses some of densest, more historic, and most engaged neighborhoods in El Paso.
Scope of Work
Barracuda Public Relations seamlessly integrated itself into the construction management team ensuring the community has an advocate at the table and that the construction management team has an able navigator trough the often-thorny field of high-impact construction. By creating an environment in which both sides communicate open and honestly from the outset, Barracuda Public Relations created an environment which allowed the construction team and the community to build a relationship based on mutual trust and respect.