Barracuda Public Relations

Founded in Austin, Texas, in 1982, Chuy’s serves authentic, affordable Tex-Mex fare made to order from fresh ingredients and in an atmosphere full of fun and attitude. Chuy’s has earned the reputation across Texas and throughout the Southeast for being the most fun and friendly spot to enjoy real Mexican food at a great price. Barracuda had the honor of working with Chuy’s on the opening of their El Paso location at The Fountains at Farah in July 2015.

Scope of Work

  • Identify public relations opportunities for Chuy’s to obtain steady media coverage
  • Work closely with Chuy’s marketing department to develop and execute PR strategies
  • Organized PR/media events around individual initiatives
  • Organized pre-opening community events to raise money for local charities and promote Chuy’s opening
  • Partnered with local charity well connected in the community that benefitted from opening fundraising events
  • Work closely with individual journalists to arrange exclusive TV and radio interviews
  • Announced that Chuy’s will open its first location at Fountains at Farah
  • Announced that Chuy’s will hire more than 170 employees
  • Chuy’s public grand opening announcement
  • Organized charity night with media and local bloggers
  • Coordinate ribbon cutting with Chamber and City Representative
  • Scheduled cooking segments on local morning TV shows
  • Scheduled food drops with key businesses near Chuy’s location
  • Provide post-event results to client

Results

El Paso store celebrated the second largest opening week in Chuy’s history and second largest charity donation to Creative Kids at $8,336.39. Monies donated to Creative Kids were raised during Chuy’s pre-opening events that Barracuda PR coordinated.
Introduced Chuy’s unique Mexican flavor to the El Paso market
Raving reviews by food bloggers
Outstanding media coverage
Broke the record in raising money for a dog event that raised about $1k for the Humane Society during the span of one morning.
Provided input on Chuy’s El Paso custom t-shirts that sold out by opening day. The El Paso shirt continues to be one of their top selling designs.