Barracuda Public Relations

About Us

Our Mission Is To Make Sure That You Are Heard In El Paso.



History

Barracuda opened its doors in 2010 to provide a megaphone for all the great things that are happening in El Paso, TX. We are proud to be Disadvantaged Business Enterprise (DBE) certified, U.S. Small Business Administration (SBA) certified and Historically Underutilized Business (HUB) certified.

We are active players in making our city a better place to be and understand this town and its people. Because of this, we are able to develop public relations and social media strategies that resonate with our community.

You might call us a “secret weapon.” We take pride in our ability to connect with our clients to convey their message to the world. Barracuda has built our business on a foundation of sincerity, integrity and follow-through. Our strength comes in the form of our personal touch, work ethic, and our genuine interest in the success of our clients. We’d love to tell your story.


Philosophy

Barracuda Public Relations is a team that packs a punch. We manage social media and public relations initiatives for several local companies and non-profit organizations. We are great collaborators who work to share your message and vision with El Paso.
We’re great at opening our market to outside companies!

We take pride in working with organizations and companies that are making El Paso, Texas a wonderful place to live. We like to work with people on projects that feed our passion for our community. Because we are a boutique agency, we are able to dedicate careful attention to our clients to meet their needs. We are excellent writers who tailor communication for web, print, television and social media.

Area of Expertise

We have a knack for becoming a part of your team. We get to know our point of contact and establish a clear, open and accessible line of communication. Before you know it, we’ve seamlessly integrated ourselves into your organization. We spend the time necessary to establish such a relationship so that when it comes to developing and executing public relations and social media strategies, we are all on the same page and work as a collaborative.

We utilize your strengths and open our strengths for you to do the same. We work with our clients to identify public relations and social media opportunities and strategize on best practices. It’s a fluid and organic process that then gets placed in a project matrix and broken down into steps. Before you know it, you’ve got your message out!

We believe that social media goes hand-in-hand with your public relations and marketing efforts, and as such, we look forward to integrating all three so that information is accessible to your audience in the mediums that they most use be it social, print, TV, outdoor, on site, or all of the above.

Marina Monsisvais, Owner

Marina Monsisvais founded Barracuda Public Relations to be the megaphone for all the great things happening in El Paso. With more than 12 years of experience working in public relations, including special event coordination and promotions, Marina is well established in the El Paso community as the go to public relations and social media professional.

Marina’s involvement in each client project ensures that everything we do is infused with look, feel and optimistic attitude for which Barracuda has become known. Under Marina’s leadership, Barracuda PR has remained fully responsive to our fast-changing media landscape expanding services to include social media management and content creation, direct email marketing and a full suite of design services.

 Martin Bartlett, Lead Strategist

Martin Bartlett is an avid hiker, road-tripper, and lover of all things El Paso and serves as the primary point of contact for Barracuda’s clients. His public relations career has focused on public works projects for local government agencies in El Paso. He’s well-practiced in creating and executing multiplatform communications strategies, public involvement plans and community engagement activities.

Before making the jump to public relations, Martin enjoyed a successful career in broadcast journalism covering state and local governments for television stations across Texas – including here in El Paso.

Ana Gaby Becerra, Director of Design

Ana Gaby Becerra has created sophisticated, engaging bilingual campaigns for high-profile clients including the El Paso Streetcar Project, Sun Cycle Bike Share, the City of El Paso’s Comprehensive Bike Plan, Tom Lea Month, Horizon City Economic Development Corporation and The Canyons at Cimarron.

Her design concepts are the cornerstone of Barracuda’s strategy to cohesively tell our clients’ stories across all platforms. As Barracuda’s Director of Design, Ana-Gaby oversees campaign implementation on social media, in print, direct mail, outdoor, and wherever else your story needs to be told.

Crysti Couture, Social Media Strategist

Crysti Couture is a social media strategist, trainer and speaker certified by the National Institute for Social Media. By focusing on engaging content and effective targeting, Crysti builds strategies which allow Barracuda’s clients to better connect with their customers and target audiences. Before joining the Barracuda team, she managed social media for Destination El Paso, and wrote for a variety of local print and online publications such as Fusion Magazine and the El Paso Times.

During her free time, Crysti enjoys running, volunteering with the Texas Park and Wildlife Department, researching local history, painting, and spending time with her fiancé, son, and three dogs. She also serves on committees and boards for the Texas Trost Society, Paso Del Norte Health Foundation and the Boy Scouts of America – Yucca Council.

Dave Acosta, Public Relations Specialist

Dave Acosta is a lifelong El Pasoan with a passion for local food, art and music. As a veteran of El Paso’s music and nightlife scene, he is uniquely knowledgeable about all things fun on the border. In his free time, Dave enjoys traveling; going to concerts; and collecting music and sneakers. Previous to joining the Barracuda PR team, Dave covered entertainment and music for the El Paso Times for three years.

Dave’s ultra-sharp writing skills and deep understanding of border culture allow him to execute public relations strategies which immediately resonate with the public and the press.

Regina Garcia, Social Media Specialist

Regina Garcia is a social media specialist for Barracuda PR. She enjoys hanging out and is a huge viewer/lover of everything sports. Regina’s day-to-day duties include executing client’s social media strategies by creating content video and imagery across all platforms of communication. Her go-getter attitude, clear communications skills, attention to detail and reliability help contribute to Barracuda.